Review · SPAIN
Alicante/Benidorm: Wine tasting tour,transfer,La Mola Castle
The most unusual part of this half-day outing is the pairing of Alicante wine country with Novelda’s hilltop sights. You move from vineyards and barrel rooms to Santa Maria Magdalena Church, a striking Gaudí-inspired building, then to the 12th-century Castle of La Mola.
I like the small group limit of seven, which should make hotel pickup and questions easier, and I like that the winery tour shows several working areas rather than stopping at a tasting counter. The tasting includes three wines and small snacks, while the church and castle give the outing more variety than a winery visit alone.
The main caution is the extra winery admission fee. The advertised price is $53 per person, but you must pay another 11 euros per person at the winery. Also, guide quality may vary: one booking reported that the guide spoke too fast and rushed through the tasting, so ask for clear explanations if needed.
Key points to know before booking

- Three wines with snacks: The tasting gives you a simple introduction to local wine styles without turning the outing into a long food tour.
- Working winery access: You visit the fermentation area, barrel warehouse, bottling workshop, vineyards, and winery shop.
- Novelda’s unusual architecture: Santa Maria Magdalena Church reflects the work of a pupil of Antoni Gaudí and is one of the trip’s more distinctive stops.
- A medieval finish: La Mola Castle adds a 12th-century fortress to the wine-and-architecture mix.
- Hotel pickup across the Alicante area: Pickup points include Alicante, Benidorm, Santa Pola, Gran Alacant, and nearby resorts.
- Small but important extra cost: Winery entry is not included and costs 11 euros per person on site.
Why this Alicante outing is more than a wine tasting

Many winery visits follow a predictable pattern: arrive, hear a short explanation, taste a few glasses, and leave. This excursion adds two very different sights in Novelda, making it a useful choice if you want a short outing from Alicante or Benidorm without spending a full day on the road.
The wine portion focuses on how grapes become a finished bottle. You see the vineyards and production areas, including the fermentation workshop, barrel warehouse, and bottling workshop. That matters because it gives the tasting some context. You are not simply handed three wines and asked to pick a favorite. You can connect what you see in the winery with what you taste afterward.
The tour also includes time at the winery shop. If one of the wines suits you, you can buy a bottle to take home. This is optional, of course, and the shop is most useful if you want a direct reminder of the Alicante region rather than another generic souvenir.
The church and castle change the rhythm of the outing. Santa Maria Magdalena Church offers a look at early 20th-century Gaudí-influenced design, while La Mola brings you back several centuries to a fortified hilltop site. You get architecture, history, countryside views, and wine in a compact three to three-and-a-half-hour trip.
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Starting with pickup from Alicante, Benidorm, or Santa Pola

The excursion offers a long list of pickup points rather than one central meeting place. Options include Meliá Alicante, Meliá Benidorm, Hotel Maya Alicante, Hotel NH Alicante, Hotel Port Alicante City & Beach, Hotel Almirante, Hotel Boutique Calas de Alicante, Gran Hotel Bali, and several other hotels and public locations.
There are also pickup points in Santa Pola, Gran Alacant, La Nucía, and around Benidorm. The exact point matters because this is a short excursion. A convenient pickup can save you the trouble of crossing town before the tour even begins.
You should check the available start time carefully when booking. The activity lasts around three to three-and-a-half hours, but the total day can feel longer if your pickup point is outside Alicante or Novelda. Wear shoes you can use on uneven ground, especially if you plan to walk among the vines and around the castle area.
The vehicle transfer is also part of the value. You do not need to arrange a taxi to the winery or worry about driving after the tasting. A particularly positive account praised the driver for collecting a participant directly outside their home instead of only using the formal pickup point. That kind of flexibility may not be guaranteed, but it shows why confirming your exact pickup details is worthwhile.
Novelda winery: see the process before tasting the wine

The winery visit takes about one and a half hours. You begin with an explanation of the winery’s background and the local production process, then move through the areas where the wine is made and prepared for sale.
The tour covers the path from organic grape growing to bottling. You visit the vineyards, see the fermentation workshop, look into the barrel warehouse, and visit the bottling workshop. The experience is best suited to you if you enjoy seeing how a product is made, rather than only sampling the finished result.
The phrase organic grapes is part of the tour’s explanation, but the provided information does not identify specific grape varieties, vintages, or winemaking methods. Do not book this expecting a technical masterclass in regional grape genetics. Think of it as an accessible introduction to the winery’s work, with enough production detail to make the tasting more meaningful.
The winery is described as one of the larger producers in the Alicante region. That gives the tour a working-scale feel, though the group remains limited to seven participants. You can expect access to production areas that are not part of a simple shop visit.
A practical point deserves special attention: the winery entrance costs 11 euros per person and is not included in the $53 tour price. It is paid at the winery. Your real cost is therefore the advertised price plus that admission fee, before any wine purchases. This is still reasonable if you value transportation, a guided tour, the tasting, and the extra sights, but it is not an all-inclusive $53 experience.
Tasting three wines with small snacks

After seeing the production areas, you taste three wines with small snacks. The tasting is not presented as a full meal, so plan to eat beforehand if you need something substantial. The snacks are there to accompany the wines, not replace lunch.
I like the structure of tasting three varieties. It gives you enough range to compare wines without making the session too long. You can also buy a preferred bottle from the winery shop afterward, which is handy if you want to take home something connected to the visit.
The quality of the explanation may depend on the guide assigned to your group. One participant found the guide’s speech too fast to follow and felt that only the first wine received a proper introduction before the guide moved away. That is a specific concern, especially if you are new to wine or are joining in a language that is not your first.
The tour is offered in English, Spanish, and Russian. If you need a slower explanation, ask early and clearly. A small group makes that easier, since there are fewer people competing for the guide’s attention. Still, the guide’s pace is worth keeping in mind when deciding how much weight to give the tasting portion.
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Santa Maria Magdalena Church and its Gaudí connection
The next cultural stop is the Church of Santa Maria Magdalena on a hill. It was built by a pupil of Antoni Gaudí, giving the building a clear architectural connection to the famous Catalan master without claiming that Gaudí himself designed it.
This is one of the most distinctive parts of the excursion. The church brings a different visual language after the practical winery visit, and its elevated setting lets you take in the surrounding countryside. Bring a camera, as the church and hilltop position are specifically part of the outing’s scenic appeal.
The visit is not described as a full guided architectural lecture, so you should keep your expectations measured. You will admire the church and spend time in the area, but the amount of detail you receive may depend on the guide and the schedule.
Comfortable footwear helps here as well. The church is on a hill, and the tour also includes a castle visit. Sunscreen, a hat, and water are sensible, especially during warm weather. The information supplied for the excursion specifically recommends checking the forecast and dressing for conditions.
La Mola Castle brings a medieval chapter

The final major sight is La Mola Castle, a 12th-century fortress near Novelda. The castle gives the outing historical depth without requiring a separate full-day castle tour.
You should think of this as a stroll through a medieval site rather than a long archaeological program. The castle is included as part of the wider route, so the time available will be limited by the three-to-three-and-a-half-hour schedule. Even so, it is a useful contrast with the winery and the church.
The hilltop setting also adds views across the Vinalopo wine region. Here, the countryside is not just scenery between stops. It explains why the vineyards are part of the experience and gives you a sense of the area that produces the wine you taste.
The castle may be less suitable if walking is difficult. The tour is not suitable for wheelchair users, and it is also not recommended for people with back problems. Pregnant women are advised not to book. These restrictions suggest that the combination of vineyard walking, hilltop sights, and vehicle travel may not be comfortable for everyone.
What the small group really adds

With a maximum of seven participants, this is much smaller than a standard coach excursion. That can make the day feel more personal, particularly during hotel pickup and the winery explanation. You have a better chance to ask about the wine production process and clarify the schedule.
A small group does not guarantee perfect guiding. The account of the rushed explanation shows that a group can still have communication problems if the guide speaks too quickly or does not explain all three wines. The benefit is that you can speak up without having to address a large crowd.
The listed languages are English, Spanish, and Russian. No individual guide names are provided, so you cannot choose a specific guide in advance. The most useful approach is to confirm your preferred language and ask questions during the visit rather than assuming every part of the tasting will be explained at the same pace.
Is $53 plus 11 euros a fair price?

At first glance, $53 per person looks modest for hotel transfer, a guided winery visit, three wine samples with snacks, a vineyard visit, a church, and a medieval castle. Once you add the required 11-euro winery admission, the price is higher than the headline figure suggests.
I still see fair value if you want variety. A separate taxi to a winery, independent sightseeing in Novelda, and a tasting could become more expensive and less simple to arrange. Here, the transport and route are bundled together, and the small group is a meaningful benefit.
The value is weaker if your only goal is a serious wine tasting. The visit lasts around 90 minutes, the tasting includes only three wines, and the explanations may be brief. In that case, a dedicated winery experience with a longer tasting might suit you better, though no alternative is included with this package.
The ability to reserve now and pay later, along with free cancellation up to 24 hours before departure, gives you some flexibility. Those terms are useful if your Alicante plans may change, but they do not remove the extra winery payment or guarantee a particular guide.
Who should book this outing?

I would choose this excursion if you are based in Alicante, Benidorm, Santa Pola, or nearby resorts and want a compact regional outing. It suits you particularly well if you like combining food and drink with architecture, history, and scenery.
It also works for first-time wine visitors. The production tour gives you a basic framework, and three wines are enough to make comparisons without overwhelming you. If you already know a great deal about wine, you may find the tasting too brief unless you mainly want to see the winery and the Novelda sights.
You should reconsider if you need wheelchair access, have back problems, are pregnant, or dislike walking on hills. Pets and smoking are not permitted. Bring water, sunscreen, a hat, comfortable shoes, and a camera.
The final call
Book this tour if you want a varied half-day from Alicante or Benidorm, with wine, a Gaudí-linked church, a medieval castle, and transport handled for you. The unusual mix is its strongest feature, and the small group keeps the outing more manageable than a large coach tour.
Skip it if you want an in-depth wine course or a guaranteed slow-paced tasting. Before paying, remember the extra 11-euro winery admission and confirm your pickup point, language, and starting time. If those details work for you, this is a sensible way to see a less familiar corner of the Valencian Community without giving up an entire day.
FAQ
How long does the Alicante and Novelda tour last?
The activity lasts approximately three to three-and-a-half hours. The winery portion in Novelda is listed as about one and a half hours, with the remaining time used for transfers and visits to the church and castle.
What is included in the wine tasting?
The tasting includes three wines and small snacks. A full meal is not included.
Is winery admission included in the tour price?
No. You must pay an additional 11 euros per person at the winery. This cost is separate from the advertised tour price.
Where can I be picked up?
Pickup options include selected hotels and meeting points in Alicante, Benidorm, Santa Pola, Gran Alacant, La Nucía, and nearby areas. Examples include Meliá Alicante, Meliá Benidorm, Hotel Maya Alicante, Hotel NH Alicante, Hotel Port Alicante City & Beach, Gran Hotel Bali, and Pola Park.
Which languages are available?
The live tour guide service is offered in English, Spanish, and Russian.
How large is the group?
The group is limited to seven participants.
What should I bring?
Bring comfortable shoes, a hat, sunscreen, water, and a camera. Check the weather forecast and dress appropriately for walking through the vineyards and visiting the hilltop sights.
Is the tour suitable for everyone?
The activity is not suitable for pregnant women, people with back problems, or wheelchair users. Pets and smoking are not allowed.
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